I've been spending lots of time lately researching ARG's which has been great fun, but has also led to far too many sleepless nights as I wake up with weird ideas & scenarios flying around my mind - how can you fail to get excited at the prospect of a game that merges with the real world?! I'm curious to see how far some of the developments in mobile technology such as smart phones with GPS and augmented reality can be used to enhance the experience so we've started dabbling in some basic mobile "treasure trails" here. Next step is to try to add in more funky layers without limiting the potential audience too much (iPhone/Android only anyone?)...

Still not sure how this stuff can be commercialised outside of product/brand-specific viral marketing campaigns but it's going to be fun learning.